Last year internet marketing research company comScore revealed that YouTube has surpassed Yahoo! in the number of searches made in the U.S. and has thus become the country’s second most popular search engine after its parent Google.

When doing a search on Google, you may have noticed all these videos showing up… If you’re running a business and looking at improving your online presence, it may be time to think about making your own video and uploading it onto YouTube. Not that web users will be searching for your products or services on YouTube, but they may decide to check out your video found in Google’s video results. All you’d need to do is to get your video on Google’s first results page for the keywords you target. Ensure you choose the right words when uploading your video… Give it a relevant title, and a relevant description. If you’re planning to upload several videos you may want to create a channel dedicated to your business, like Qantas or  Quiksilver did. You don’t need to be a big player to get one.

The idea of using YouTube to promote your business is not new, but if you run short of ideas to improve your online presence, you should definitely think about it!