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07.02.2009 | Posted in web browsers

Firefox 3.5 is out! If you’re already a Firefox user, make sure you download the latest version of your favorite web browser. If you’re not, well… you should definitely think about it! I use Firefox for quite a few years now, and I’m really happy about it. I feel it’s safer than other web browsers, [...]

06.23.2009 | Posted in search engine optimization

A few weeks ago I wrote a post about optimizing page titles. Another easy technique that can help your website get better rankings in search engines is to add alt attributes to images. Here is what we can find on the topic in Google’s Webmaster Guidelines: “Try to use text instead of images to display [...]

06.09.2009 | Posted in social media marketing

I made it! After only a few weeks… You can have your own cover at mrboo.fr. All you need is your Twitter ID, and a few seconds to waste.I was rather skeptic about Twitter a few months ago, but I must admit I quite like this platform now. I can’t believe it was launched back [...]

06.06.2009 | Posted in search engine marketing

Bing was fully launched earlier this week and is a replacement for Live Search. With this move, Microsoft intends to gain market share over Google. They call it a decision engine, rather than a search engine, as it is supposed to help users make decisions quicker than with a search engine. I seriously doubt Bing [...]

06.03.2009 | Posted in online ads

I wanted to post something about Microsoft’s new search engine today, but I didn’t find enough time due to university commitments… I’ll come up with something this weekend. I promise! While waiting for the weekend, here is an online video ad by Intel that I find very good. It’s been around for a few weeks [...]

05.28.2009 | Posted in search engine optimization

When people ask me how they should start optimizing their website for search engines, I tend to respond that they should begin with the optimization of their home page title. I still see a lot of websites with a home page named “Home”. What a waste… I’ve managed to help quite a few small businesses [...]

05.19.2009 | Posted in usability

There are so many URL shortening services available on the web these days. I see quite a few people using TinyURL and bit.ly on Twitter, where the service can be very useful because of the character limit (160 characters maximum). My favorite URL shortener is by far moourl. If it’s not the most popular one, [...]

05.13.2009 | Posted in ebooks

Back in 2007 former Apple Marketing Executive Steve Chazin launched a blog called MarketingApple where he published a free ebook of the same name. In this ebook, Steve shares some of the secrets of what he calls the world’s best marketing machine: Apple. I quite enjoyed reading it when it came out, and I still [...]

05.08.2009 | Posted in copywriting

Copyscape is a great little online tool that allows any web user to detect online plagiarism. All you need to do is to enter a webpage address, and the results will come up within a few seconds. This tool can be very useful if your web content is under copyright. Copyscape’s primary use is to [...]

05.04.2009 | Posted in search engine optimization

I discovered a fantastic online tool the other day at work. It’s called Website Grader and basically grades your website by measuring its web traffic, search engine-friendliness, social popularity, and several other technical factors. You simply have to enter your website address and wait for the result to come up. It doesn’t take more than [...]

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