Inbounds links are useful for two main reasons: they can generate additional traffic to your website and, most importantly, influence search engines in the ranking of your pages. There are plenty of ways to get inbound links to your website. One of them is becoming increasingly popular: through user generated content websites and micro blogging [...]

Before starting optimizing your website for search engines, it is essential to find out which keywords to use. This is what search engine optimizers call keyword research. It is not only about popularity but also about other factors such as competitiveness, location, etc. There are several different ways to find keywords for your website. I [...]

A few weeks ago I wrote a post about optimizing page titles. Another easy technique that can help your website get better rankings in search engines is to add alt attributes to images. Here is what we can find on the topic in Google’s Webmaster Guidelines: “Try to use text instead of images to display [...]

When people ask me how they should start optimizing their website for search engines, I tend to respond that they should begin with the optimization of their home page title. I still see a lot of websites with a home page named “Home”. What a waste… I’ve managed to help quite a few small businesses [...]

I discovered a fantastic online tool the other day at work. It’s called Website Grader and basically grades your website by measuring its web traffic, search engine-friendliness, social popularity, and several other technical factors.
You simply have to enter your website address and wait for the result to come up. It doesn’t take more than a [...]