Back in 2007 former Apple Marketing Executive Steve Chazin launched a blog called MarketingApple where he published a free ebook of the same name. In this ebook, Steve shares some of the secrets of what he calls the world’s best marketing machine: Apple. I quite enjoyed reading it when it came out, and I still recommend it to people who haven’t read it yet.
The 5 secrets he reveals are:
1. Don’t sell products: people buy what other people have
2. Never be first to market: make something good greater
3. Empower early adopters: help your customers help you
4. Make your message memorable: boil the story down to its syrupy goodness
5. Go one step further: surprise and delight your customers
These may not really be secrets for some of you, but a few points are well clarified… Anyway, just read it!
MarketingApple
(right click, save as)
I believe this ebook is definitely worth the read. It can be a good source of inspiration… and it’s ony 8 pages! If you’re interested in Apple’s marketing, I strongly recommend you to take a look at his blog.
I hope you enjoy the read!
One Response to “Apple’s marketing secrets”
It’s a great ebook for anyone in marketing (online or offline) and since it’s completely free, there’s no reason why you shouldn’t take 10 minutes and read it. There’s some very good stuff in there.