When people ask me how they should start optimizing their website for search engines, I tend to respond that they should begin with the optimization of their home page title. I still see a lot of websites with a home page named “Home”. What a waste… I’ve managed to help quite a few small businesses [...]

There are so many URL shortening services available on the web these days. I see quite a few people using TinyURL and bit.ly on Twitter, where the service can be very useful because of the character limit (160 characters maximum). My favorite URL shortener is by far moourl. If it’s not the most popular one, [...]

Back in 2007 former Apple Marketing Executive Steve Chazin launched a blog called MarketingApple where he published a free ebook of the same name. In this ebook, Steve shares some of the secrets of what he calls the world’s best marketing machine: Apple. I quite enjoyed reading it when it came out, and I still [...]

Copyscape is a great little online tool that allows any web user to detect online plagiarism. All you need to do is to enter a webpage address, and the results will come up within a few seconds. This tool can be very useful if your web content is under copyright. Copyscape’s primary use is to [...]

I discovered a fantastic online tool the other day at work. It’s called Website Grader and basically grades your website by measuring its web traffic, search engine-friendliness, social popularity, and several other technical factors. You simply have to enter your website address and wait for the result to come up. It doesn’t take more than [...]

Last year internet marketing research company comScore revealed that YouTube has surpassed Yahoo! in the number of searches made in the U.S. and has thus become the country’s second most popular search engine after its parent Google. When doing a search on Google, you may have noticed all these videos showing up… If you’re running [...]